Turn Key on-site solar for multi-family homes
Shine helps apartment owners increase Net Operating Income by putting unused rooftop space to work. The team of clean energy pros, master electricians, and tech entrepreneurs at Shine, having been apartment owners themselves, are on a mission to help other apartment owners monetize onsite solar. They created shine as a solution that works in all fifty states, projects had major hardware risks, and the focus was on reducing common area load only. Shine is built to work for everyone, everywhere - to help apartment owners eliminate Scope 2 and 3 emissions and committed to decarbonizing the multifamily industry.
Duration
4 weeks
Tools
Figma
Spline
Deliverables
Figma Design
What we did
Website Design
Brief
Shine needed a new website that would resonate with their potential buyers and increase sales, while showcasing their credibility of the extremely experienced team. We partnered with Shine's senior leadership to craft compelling messaging and visuals to curate a website that included an ROI calculator and showcased their portfolio of case studies that would enable them to achieve their sales and partnerships goals.
Shine software interface showcasing energy data, solar performance metrics, and apartment owner-friendly features.
Professional profile photo of Grant, smiling with a yellow background, representing expertise in solar energy solutions.
Grant Bowman
Chief Sales Officer
“Working with the What if Design team has been an exceptional experience. Their attention to detail and creativity exceeded our expectations. Their expert  guidance was comprehensive through every aspect of the project, from aesthetics to crafting compelling copy.

Their efficiency and professionalism were evident in every interaction and team's kind and fun approach made the entire process enjoyable. They truly care about their client's success and go above and beyond to deliver outstanding results.”
Outcome
The design work has significantly impacted Shine - enhancing their online presence and making it easier for their clients to navigate and engage with their content. The new site streamlined their operations and improved user experience with a calculator that allows potential clients to see returns before engaging in any sales calls has been an asset to the sales team.
Shine website showcasing solar income potential, case studies, and energy reporting solutions for apartment owners
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