LabStart

Building accessible pathways for climate-tech ventures

LabStart is a venture studio that is building accessible pathways for underrepresented entrepreneurs to bring climate technologies from lab-to-market.To unlock scalable climate-technologies, ready-innovations in a way that generates equitable market opportunities for underserved communities, LabStart matches market-ready technologies with talented entrepreneurs selected from the front lines of climate change.

The team of entrepreneurs, national lab researchers, commercialization consultants, investors, and programmatic experts funds full-time entrepreneur-minded fellows to discover, build, and launch startups based on technologies developed in premier research laboratories.

Engagement

4 months

Tools

Figma

Webflow

Adobe Photoshop

Adobe Illustrator

Adobe AfterEffects

What we did

Brand Strategy

Brand Design

Website Redesign

Website Development

Deliverables

Logo

Brand GuideBook

Brand Video

Website

Marketing Collateral

Social Media creatives

Problem

We partnered with LabStart to bring out the credibility of their work their brand and website. LabStart had been operational for over 3 years, successfully running the program pilot with multiple fellows who had also received traction for their ventures. To scale up their operations, funding and fellow recruitment, LabStart needed a rebrand that would showcase all that they have achieved in the past years and portray their mission with clarity.

Process

We conducted a discovery and strategy workshop to gather information from the leadership team to understand LabStart's key stakeholders, the mission, vision and values. We dived into understand the team's likes dislikes and what would resonate with their audience. We then distilled it down into a creative brief to create the logo, brand elements and the content structured needed for the website.

Solution

The logo was crafted to showcase the green pathways that LabStart has been building to bring inclusivity and accessibility to the Climate space. We curated the website sitemap, content and wireframe before designing each page. We then created the website designs and media on Figma to revamp multiple iterations before setting up marketing automations and deploying it on Webflow. LabStart's rebrand improved the confidence of the leadership massively before they kickstarted their fundraising journey.