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OUR STORY
An 8-year tryst with strategic design
Our story behind What if Design and asking the big What ifs
2015
2020
2020
They would spend their evenings working together on freelance design projects.
Clients loved working with these
designers who saw the bigger picture
designers who saw the bigger picture
Could this be a business venture?
This wasn't the long term plan.
As their journey at IIT Kharagpur came to an end, they went their separate ways working at a corporate 💼 and an architectural studio 🏗️ 🏢
But the requests never stopped
People kept asking for design help to brainstorm, test, and iterate on their ventures
What made them such great design partners?
Designers who prioritize business outcomes while being obsessed with craft and speed are extremely rare.
What if Design was born, To ask the big what ifs and bring them to reality through design.
2020
2021
2022
2023
Working on all things digital design
Within a few months they were working with huge organizations like Ministry of Health Saudi Arabia and unicorns like TATA1mg and Pristyn care
Facing the pandemic 💰 uncertainty
As the pandemic hit and worsened, so did any form of financial certainty.
Companies were trying to adapt to new practices and so were they.
Companies were trying to adapt to new practices and so were they.
But as they say, luck favors those obsessed with quality️
They helped a friend at a leading VC firm to curate a pitch deck for a portfolio company
The deck spread like wildfire 🚀
they had unknowingly set a really high standard
they had unknowingly set a really high standard
They designed digital products
for millions of users,
helped raise multiple rounds of investments,
ran nation-wide campaigns,
and reimagined entire customer experiences
with all types of innovators - from Project leaders in governments to the CEOs of growing-start ups
⁉
Questioning the why?
The deep questions now began to hit - all this, for what?
If design is impacting millions, how is it for a healthier world?
How is what is being designed, better for the people and the planet?
Focusing on systemic problems
While they’ve both been environmentally conscious, it was time to orient their work towards addressing more meaningful problems
They spent an entire year understanding the climate problem better and spoke with 100+ climate focused folks
the path forward
Strategic Design as a climate movement catalyst
We are making great design accessible for climate work to win over business-as-usual.
