Design partners for
impact-led teams
Design partners for impact-led teams
We help purpose-driven organizations become market leaders by
co-creating bold communications and seamless user experiences.
Trusted by Clients backed by:
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supporting startups, unicorns and industry leaders
60+
Clients served
$35M+
Raised with pitches designed
25+
Products delivered

We’re full-service creative partners for agile teams

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Full-service
One stop from brand to website to product
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Fast turn around times
As fast as 48 hours to support agile timelines
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Cost efficient
3x cheaper than in-house senior designers
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Strategic alignment
Mission and vision-driven design excellence
UX Strategy + Design
Brand + Website
Website
Brand + Website
Marketing Assets
Kent Costello American founder based in Chicago
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“Working with What If has been transformative — faster feature roll outs, reduced development costs, and a fantastic user experience. They quickly understood our vision and offered proactive ideas “

Kent Costello

Founder and CEO, Vested Futures

american indian male young coo of a decarbonization startup in north carolina
“The team at What If Design was nimble, thoughtful and flexible. Their design process forced us to reflect and rethink our corporate strategy. They brought the company messaging to the forefront and and accurately translated our vision. “

Sudarshan Gupta

Chief Operating Officer, Susteon Inc.

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caucasian male american founder of a GHG sensing device in Seattle
“They very quickly understood the kind of messaging that was important to us and how to translate that into a compelling visual experience. I can't recommend them enough! “

Keenan Johnson

Executive Director, Ribbit Network

American caucasian woman climate scientist from colorado
"What if Design's leadership on our brand redesign was a dream. Their team worked as an extension of our mission, embodied our values, and then expanded upon our vision with ease. Our static, version 101 website was transformed into a full brand identity - professional, creative, and human.”

Megan Holcomb

Chief Operating Officer, LabStart

Indian american yound investment professional
“The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements “

Ayush Banerjee

Ex-Investment Team, Accel Partners

Capabilities
Research
Strategy
Design
Build
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generating insights from observing users and stakeholders
User Research
Understanding behaviors and patterns
looking at multiple products to do market research
Product research
Need finding and market fit
user and researcher across the screens to conduct testing
Usability Testing
Evaluating existing offerings
magnifying glass looking at all products to audit
Design audit
Evaluating quality of design
one facilitator conducting a sprint with stakeholders
Workshop Facilitation
Design Sprints
user looking through multiple pitches
Pitch Decks
Investment materials and capability decks
user icon looking at documents to build a product
Product Requirements
Feature definitions and specs
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Branding
Logo, Visual Identity and messaging
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Marketing collaterals
Social media collateral to designs
mobile user interface
Product Design (UI/UX)
MVPs to enterprise scale
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Website Design
Landing pages and informational websites
multiple users testing out a mobile product screen
Functional Prototype
Interactive figma prototypes to test ideas
mobile mvp with code on the back end and users in the front
MVP Development
Scalable No-code tech stacks
no code platforms
Website Development
Webflow and Framer
Nothing great is built alone.
We act as true creative partners to elevate bold climate ventures
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